Authors Note:I  wrote this story for my multimedia journalism class. This story was created to entertain people about a recent local event hosted by students at the University of Central Oklahoma. I  wrote this story for people who have an interest in fashion and for those who may be curious about the fashion program offered by UCO. This story was published on December 7, 2021. For this story I  utilized my Sony digital camera, the Rode wired microphone, and Adobe Lightroom. While working on this project, I learned the proper formatting to write a journalistic story, by utilizing the inverted pyramid structure. This project gave me a better idea of my personal writing style.

UCO Students host fashion show for charity

Fashion marketing students at the University of Central Oklahoma flash back in time by hosting a fashion show at the Central Boathouse on Oct. 28  to benefit the charity Positive Tomorrows.

The theme of the fashion show was Flashback 2 Flashforward and incorporated modernized interpretations of fashion looks throughout previous decades. Local boutiques donated clothing to be showcased on the models. 

“The theme is about how fashion repeats itself, we’re doing different scenes based off of different decades starting with the 1960’s to current” Noel Delano, Fashion Show Co-director said. “ We’re taking current pieces that reflect of how fashion repeats itself, like go-go boots are back in fashion.” 

Every year the fashion marketing program chooses a charity to raise money for, this year the charity that was selected was Positive Tomorrows, an organization that helps homeless children on a path to success.

According to positivetomorrows.org, their mission is “partnering with homeless families to educate their children and create pathways to success.” Positive tomorrows helped 118 students in the 2018-2019 school year, along with improving situations for 73 Oklahoma families. The fashion show helped raise about $500 for the charity.

When fashion show attendees donated, they received raffle tickets to win a wide range of luxurious prizes including a Chanel perfume and lotion gift set. Winners of the raffle were announced in between sets.  

“We don’t charge to come to the fashion show, but we sell door prize tickets and people can just make a contribution.” Susan Miller, Fashion Marketing Professor.

Student’s worked for three months planning the fashion show. Kyra Barrett, Fashion Marketing student, explains her role in the process of setting up the fashion show: 

“We have different committees in the fashion show, I’m in the models committee.” She said, “We find models, we do a casting, we’ll do rehearsals.…We also have to find photographers and videographers so we have photos and videos from the show.” 

According to Barrett, casting for models took place through a local audition where 20 models tried out and 17 were selected to walk in the showcase. Delaney Schneider, fashion marketing student, speaks of her experience as a model walking in the show: 

“I had so much fun!” Schneider said. “I love modeling it’s a true passion so I really enjoyed just being there. The energy here was amazing and everyone’s so welcoming.” 

The fashion show had a live audience for the first time since the COVID-19 pandemic started. The event was also available for viewing on a livestream.

"Generally it is standing room only except last year." She said. "[The livestream] reached 15 states and we had over 250 connections. We know that at many of those connections there were at least 12-15 people watching." Susan Miller 

The UCO fashion marketing program hosted another fashion show themed Passport to Colombia and South America to highlight fashion trends from different cultures. 

For more information about the Fashion Marketing program at the University of Central Oklahoma or the charity Positive Tomorrows click the links below:

https://www.uco.edu/programs/ceps/program-fashionmarketing-major

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